I’ve often seen porridge recommended as a healthy breakfast so I find it very odd that it’s on a list of banned ‘junk foods’ to avoid advertising to children.
Another oddity is icing being exempted. Icing is very high in sugar. Even as child I disliked it as I found it too sweet. And icing is normally a topping on cake or similar which is banned!
Garlic bread is exempted on this list but crumpets, scones, fruit loaves and hot cross buns are banned. Now I suppose homemade garlic bread might not be too bad but pre prepared or takeaway garlic bread (I.e. the type advertised on TV) would generally be very high in fat. Much more so than crumpets, scones, fruit loaves and hot cross buns which although not a perfect health foods, are generally lower in fat than takeaway or pre prepared garlic bread. Some of these items contain sugar but normally in relatively modest quantities. They are also traditional foods than have been around long before any obesity crisis and aren’t items that especially appeal to children.
It feels like yet another initiative with good intentions, which is not properly thought through.