Plug Posted June 22, 2009 Share Posted June 22, 2009 Sat 27 Jun 2009 JME Remz & Coco Steel City Cartel Alibi (Beat Bandit) “Boy Better Know CEO, that’s me, JME, So shutttt yuhhhh mouth…” Alongside his brother Skepta and co-hort Wiley, JME’s Boy Better Know brand has become a staple part of modern youth culture. From the lyrics and slanguage, picked up from Shoreditch to Scotland, there’s the growing T-shirt range (20,000 sold and counting), collective record sales of 300,000 and an itinerary which has seen them perform from America to Japan, Israel to Russia, Glastonbury to Spring 7 Festival. As well as supporting the likes of Chamillionaire and the Scratch Perverts on tour, thanks to support from DJ Tim Westwood, they shared a studio with LL Cool J and were heard rhyming on Cipher Sound’s Hot 97 show In New York. Over the last three years, JME has taken over the clubbing circuit. While most MC’s sit at home counting their unsold records, the Adenuga brothers can be found hotting up the mic most nights of the week. Boy Better Know’s DJ Maximum, who spins everything from bassline house to grime and dubstep, can always be found in tow. Having honed his skills on his Rinse FM radio show he shared with fellow Roll Deep DJ Karnage, Maximum now holds his own among the best DJs in the country. Warming up for 50 Cent at Hammersmith Apollo allowed JME to hone his skills further. It’s this ability to handle any sort of crowd that has even won over fans like Peaches Geldof, who booked Boy Better Know for her 18th birthday party. Rising to prominence over the last three years, Boy Better Know, have revolutionised the grime scene. Operating as an independent label, JME, aka 23 year old Jamie Adenuga, who recently completed a degree in 3D Digital Design, supplies beats, lyrics, artwork and an outlet for other artists’ mixtapes including Tinchy Stryder and Frisco, who’s also a member of the Boy Better Know collective. Where his solo work’s concerned, JME’s punchy and witty songs became sweet music to parents ears when his debut, ‘Serious’, made a mockery of wannabe rude boys and pointed the finger towards a more fun side of sing-a-long grime. 679 Recordings were quick to snap it up for their Run The Road 2 series. On the DVD which accompanied the compilation, JME impressed the 20,000 fans who bought it with his BMX tricks and ability to fix a Rubix in under two minutes. Continuing in that vein, his own mixtapes are as popular with school kids as they are with designers like Cassette Playa, whose London Fashion Week Show he modelled in. Having graced the pages of publications ranging from i-D, SuperSuper and RWD to winning fans at NME and The Guardian, JME is also in demand for his beats. Remixes for Lady Sovereign, Roll Deep and Wiley have caused Westwood style bombs to drop. With seven of his own limited edition EPs sold-out, his debut album Famous is following on the success of his mixtape series. Despite adopting a low-key approach, the summer club scene built the hype and in one month, there are more than 10,000 copies in circulation. Despite the fact Tropical and IwearMyOwnGarms T’s are soon to hit the shops, getting a Boy Better Know album underway and an appointment at the gym to keep, JME is doing it the Adenuga way - planning a Famous tour too. Doors: 7:00 pm Price: £9.00 adv Age: 14+ http://www.myspace.com/jmeserious http://www.myspace.com/remzncoco http://www.myspace.com/alibistar http://www.myspace.com/time4mrbeezy Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.