dosxuk Posted July 9, 2009 Share Posted July 9, 2009 This is quite a crowded marketplace already, there are lots of companies which have started up over the last ~7 years specifically to do this, and lots more who have moved into it as an add on to other services. Have a look on the exibitors list at Bar Show: http://www.barshow.co.uk for some of the companies who do this (Powertext aren't on there, but they have been there before). To get into the business will take more than undercutting the other companies - most run on very small margins due to the competition, and make their money by selling additional services / support rather than just sending messages. Link to comment Share on other sites More sharing options...
Rushup Posted July 9, 2009 Share Posted July 9, 2009 Having previously worked in the nightclub industry for 7 years it is common for a medium sized venue to have an SMS database with 5000+ numbers. My own SMS database contained approximately 2000 numbers and I used one of the above services for my SMS marketing needs. Just out of interest, did you have any way of gauging the success? I’ve used this method before, to no noticeable effect. But, that could be down to any number of reasons... Link to comment Share on other sites More sharing options...
Sharp87 Posted July 9, 2009 Share Posted July 9, 2009 Just out of interest, did you have any way of gauging the success? I’ve used this method before, to no noticeable effect. But, that could be down to any number of reasons... leadmill send (or they used to) m-tickets to your phone to get a discount upon entry, and even a free beer on occasions. surely easy enough to record how many people have entered using this method? Link to comment Share on other sites More sharing options...
babybel Posted July 9, 2009 Share Posted July 9, 2009 Not sure if my post's welcomed but as a receiver of such texts it'd be lovely to have a stop option on them, I'm fed up of getting Leadmill texts about crappy nights, when I'm not even sure how I got put on database in the first place! I don't even know if I'm being charged for receiving such rubbish either Link to comment Share on other sites More sharing options...
dosxuk Posted July 9, 2009 Share Posted July 9, 2009 Text STOP to the number that the message comes from. If the messages don't stop then they're breaking the rules and can get a significant fine. Link to comment Share on other sites More sharing options...
Rushup Posted July 9, 2009 Share Posted July 9, 2009 leadmill send (or they used to) m-tickets to your phone to get a discount upon entry, and even a free beer on occasions. surely easy enough to record how many people have entered using this method? I'm not talking about discounted entry from texts (just a case of ticking off a list when people come through the door), I'm more interested in whether he had any noticeable success from the general marketing sent by sms. Link to comment Share on other sites More sharing options...
Sharp87 Posted July 9, 2009 Share Posted July 9, 2009 I'm not talking about discounted entry from texts (just a case of ticking off a list when people come through the door), I'm more interested in whether he had any noticeable success from the general marketing sent by sms. for a club or a bar? Link to comment Share on other sites More sharing options...
Rossian Posted July 10, 2009 Share Posted July 10, 2009 I'm not talking about discounted entry from texts (just a case of ticking off a list when people come through the door), I'm more interested in whether he had any noticeable success from the general marketing sent by sms. The only real way of judging the success of the sms was by sending out a discount entry offer with it. We normally got a 3-5% return rate. Link to comment Share on other sites More sharing options...
Sharp87 Posted July 10, 2009 Share Posted July 10, 2009 The only real way of judging the success of the sms was by sending out a discount entry offer with it. We normally got a 3-5% return rate. that low? thats shocking, i would have thought it would have been a lot higher. i remember times at leadmill where there was a larger queue for people with mobile tickets than there were in the regular paying queue. it was common knowledge at the time. maybe that was slightly different as it was "text for discounted entry"? i have always thought these schemes are far more successful than "cold texting". plug, crystal and others do this. Link to comment Share on other sites More sharing options...
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