Can anybody remember the pears soap ads

[dazza]

can u remember the ad for pears soap with the boy and his pipe he had curly hair , there is also a picture of the boy by francis malias. Well does anybody know who the boy was?

[Googolygoo]

From Wikipedia:

 

Bubbles

In 1886 Sir John Everett Millais completed a painting he named 'A Child's World'. It featured a curly headed little boy playing with a pipe and bubbles. The model was the artist's grandson, William James, who later became an admiral of the Royal Navy. The painting was first exhibited in Grosvenor Gallery in London and was acquired by Sir William Ingram of the Illustrated London News. The painting was reproduced and presented in the magazine as colour plate, where it was seen by Barratt. Barratt purchased the original painting from Ingram for £2,200 which gave him exclusive copyright on the picture. Millais' permission was sought in order to alter the picture by the addition of a bar of Pears Soap, so that it could be used for the purposes of advertising. At the time Millais was one of the most popular artists in Britain and he was initially apprehensive the prospect of his work and his grandson, being the subject of commercial exploitation. However when he was shown the proofs of the proposed advertisements he grew to appreciate the idea. Once the advertisements appeared Millais had to defend himself against attack from members of the art establishment. The painting was renamed Bubbles and became synonymous with the company. It is easily one of the most recognised advertising symbols ever devised.