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Pay and Go. Why?


Tony

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I have a new O2 SIM card and it insists that I should "Pay and Go".

 

Yes, they obviously want us to Pay but why do they want us to Go, and where?

 

.. and for how long? Will a packed lunch be necessary?

 

 

 

The point of the question is who on earth thinks up these ridiculous calls to action?

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But it doesn't go. It just works as expected. If it got me dressed and out of the house you'd have a point.

 

There are a few different uses of the word 'go', not all of them relate to travelling.

 

A phone is a machine, if it works as expected, then it 'goes', eg "the engine wont go".

 

Pay as you go is better English, but they're both correct. Pay & Go is shorter, I expect that's one of the reasons why O2 picked it. Possibly Vodaphone have trademarked 'Pay as you go' too, it'd explain why each network calls it something slightly different.

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There are a few different uses of the word 'go', not all of them relate to travelling.

 

A phone is a machine, if it works as expected, then it 'goes', eg "the engine wont go".

 

But your car engine not going is related to travelling... or not as the case may be.

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