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Who do people in adverts always look perfect?


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why are they so perfect and skinny and rich and have loads going for them

 

the media really do not show things in a true light do they

 

Because it sells. Do you remember the M & S campaign that showed a slightly portly lady waving her arms around on a hillside? It was a flop. They are now back to the perfect people with just a nod to the older generation in the shape of a soft focussed Twiggy.

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why are they so perfect and skinny and rich and have loads going for them

 

the media really do not show things in a true light do they

 

Because if used fat, ugly mingers it would be unlikely that people would buy the product. Marketing is all about hype and convincing people they need something they don't; they want to show off to their advantage. That's why when you see a bathroom advertised in the magazine looking somewhat palatial, and you get the same bathroom in your crappy 2 bed council house, it doesn't look the same.

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