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What makes you shop at a certain Website


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What entices people to buy from a website ?

 

Other than Reputation or Household name, what would make you think "that looks like a good deal, I'll buy that ?"

 

Or What makes you go to a website in the first place ?

 

What incentives or rewards make you return time and time again to a web site with your repeaat business ?

 

 

Thanks for your help in advance

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Thanks for the answers so far, But what makes you go to a web site in the first place ?

 

Mainly that they have the thing I'm looking for, I don't generally just go to websites and browse what they have, I'm looking for a certain thing and the first place that comes-up in google usually gets my custom (if the price is right).

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