No User Name Posted June 25, 2014 Share Posted June 25, 2014 I don't think its as visible Eastbound. There are a few motorway junctions in the area though so its not a great hassle to drive onto the next one. The other Ikeas in Warrington & Manchester are also by motorways and quite visible. Not really, its a fair bit off the M60 and you certainly cant see it from there. Link to comment Share on other sites More sharing options...
matsalleh Posted June 26, 2014 Share Posted June 26, 2014 (edited) Ikea is the last thing Sheffield needs. What is needed is a couple of(multi -cultural All welcome)gitmos and Boris with his water cannons! Edited June 26, 2014 by matsalleh (..) Link to comment Share on other sites More sharing options...
Dannyno Posted June 26, 2014 Share Posted June 26, 2014 As an afterthought - will it be visible from the M1? I suppose it probably is from the viaduct - too late to turn off by then, but it can be in the driver's mind for next time they pass. I don't think you get a lot of spur-of-the-moment oh-wow-an-IKEA-I'll-just-pop-in-and-buy-a-bookcase passing trade from motorway traffic, for reasons that ought to be obvious. A sign or visible building would be advertising, you're right, but I don't think IKEA worries so much about that. Link to comment Share on other sites More sharing options...
dutch Posted June 26, 2014 Share Posted June 26, 2014 I don't think you get a lot of spur-of-the-moment oh-wow-an-IKEA-I'll-just-pop-in-and-buy-a-bookcase passing trade from motorway traffic, for reasons that ought to be obvious. A sign or visible building would be advertising, you're right, but I don't think IKEA worries so much about that. The human mind is very programmable. It is not likely someone just pops in for a bookcase. But many people pass that motorway on a regular basis and every time see that building. The mechanics of the mind will associate a name and a purpose with that building, then it will figure out its personal relation with that and if you need a bookcase you may not get of the motorway immediately but you will put it immediately in your mental agenda that you have some business with Ikea or at least investigate that matter. Everytime you pass this process happens. It is like a hammer. You cannot drive a nail in one blow but everytime you pass a little blow and then next time another blow to drive it deeper and deeper. Certain people it takes 100 blows to drive the nail, others go in one blow but if you are not aware this is how this system works you are under their control. Link to comment Share on other sites More sharing options...
byeo Posted June 26, 2014 Share Posted June 26, 2014 The human mind is very programmable. It is not likely someone just pops in for a bookcase. But many people pass that motorway on a regular basis and every time see that building. The mechanics of the mind will associate a name and a purpose with that building, then it will figure out its personal relation with that and if you need a bookcase you may not get of the motorway immediately but you will put it immediately in your mental agenda that you have some business with Ikea or at least investigate that matter. Everytime you pass this process happens. It is like a hammer. You cannot drive a nail in one blow but everytime you pass a little blow and then next time another blow to drive it deeper and deeper. Certain people it takes 100 blows to drive the nail, others go in one blow but if you are not aware this is how this system works you are under their control. So what you're saying is, once you see the sign/logo/colours you know it's there and will remember when you need something which they sell ? Link to comment Share on other sites More sharing options...
truman Posted June 26, 2014 Share Posted June 26, 2014 So what you're saying is, once you see the sign/logo/colours you know it's there and will remember when you need something which they sell ? It makes you wonder how all the IKEAs you can't see from the motorway survive... Link to comment Share on other sites More sharing options...
ormester101 Posted June 26, 2014 Share Posted June 26, 2014 The one at Giltbrook is a long way from the m/w..well too far to be seen from it anyway.. wembley and purley way and the manchester one isnt next to the motorway ---------- Post added 26-06-2014 at 12:18 ---------- Maybe the overall plan for Donny doesn't include retail at that site...? sounds daft donnys too close to leeds Link to comment Share on other sites More sharing options...
No User Name Posted June 26, 2014 Share Posted June 26, 2014 wembley and purley way and the manchester one isnt next to the motorway ---------- Post added 26-06-2014 at 12:18 ---------- sounds daft donnys too close to leeds Distance between proposed Sheffield IKEA site and Leeds City Centre by road - 32.5 miles Distance between IKEA Doncaster Distribution Centre and Leeds City Centre by road - 41.6 miles Try again, matey :hihi: Link to comment Share on other sites More sharing options...
Eater Sundae Posted June 26, 2014 Share Posted June 26, 2014 I don't think you get a lot of spur-of-the-moment oh-wow-an-IKEA-I'll-just-pop-in-and-buy-a-bookcase passing trade from motorway traffic, for reasons that ought to be obvious. A sign or visible building would be advertising, you're right, but I don't think IKEA worries so much about that. They do worry about that, very much. otherwise they wouldn't bother with the very clear and very consistent blue and yellow corporate image. You don't see all the different Ikeas in different colour schemes. When they apply for planning permission, the style and colour of the building will be a clear part of their application. Some councils will have very specific restrictions on the visual appearance of buildings, including colour. It would be interesting to see if there are any Ikeas which have had to follow local planning colurs. There may be a few, but I've never seen any. I expect Ikea would fight tooth and nail to get their colour scheme on any new project. I don't see being able to turn off the motorway on a whim is an issue, but I reckon that the free advertising, to a lot of people, is. Overall though, the key issue of motorway access must be the ability of a lot of people to find Ikea easy to get to, so that when they want a bookcase (or some meatballs), they decide to go to Ikea, and not anywhere else. Link to comment Share on other sites More sharing options...
spudgun Posted June 26, 2014 Share Posted June 26, 2014 Ikea's coming, end of. Accept it people and enjoy Link to comment Share on other sites More sharing options...
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