The IKEA in Sheffield thread

[AndrewC]

It makes you wonder how all the IKEAs you can't see from the motorway survive...

 

Obviously it's not their only source of business and brand promotion, but it is a massive part of it, like any company. A memorable brand image and high visibility to passing potential customers; winning ticket. It's not as spur-of-the-moment as say McDonalds' Golden Arches tempting people in for a quick snack, but it's the same principle, and that brand/image being driven in to the minds of people again and again may ultimately become a deciding factor on the day John Smith decides he needs some furniture and has to decide between Ikea or Next Home Store/John Lewis etc.

 

It's a very real part of human psychology with a lot of research to back it up.

[alchresearch]

and the manchester one isnt next to the motorway

 

Its less than a mile though.

[No User Name]

Its less than a mile though.

 

You certainly cant see it off the M60 though, the junctions around that area are higher than the motorway rather than lower.

[truman]

Obviously it's not their only source of business and brand promotion, but it is a massive part of it, like any company. A memorable brand image and high visibility to passing potential customers; winning ticket. It's not as spur-of-the-moment as say McDonalds' Golden Arches tempting people in for a quick snack, but it's the same principle, and that brand/image being driven in to the minds of people again and again may ultimately become a deciding factor on the day John Smith decides he needs some furniture and has to decide between Ikea or Next Home Store/John Lewis etc.

 

It's a very real part of human psychology with a lot of research to back it up.

 

My original reply on the subject of placement was to Easter Sundae who thought the stores ought to be visible from the motorway, I wasn't arguing that companies don't need an identity..

[Hayley1]

After 10 years of waiting I think the nails have well and truly been tapped into each of our psyche on here lol

[Kashul]

Is the person who started this thread still on the forum....? lol Congrats, we must look into the Guinness Book of Records, surely this is the longest thread in the world ? Love it lol

[Jeffrey Shaw]

You love it? Some just likea it.

[ormester101]

Distance between proposed Sheffield IKEA site and Leeds City Centre by road - 32.5 miles

Distance between IKEA Doncaster Distribution Centre and Leeds City Centre by road - 41.6 miles

 

Try again, matey :hihi:

 

there not going to have a ikea at doncaster simple as maybe in 20 years matey

[BEDROCK]

If or when this God forsaken store finally gets built...

 

Will there be a decade old Ikea Appreciation Thread?

[WalkleyIan]

Final approval for Sheffield’s new Ikea store has been delayed after the Government said it needed more time to consider the plans.

 

Permission was granted for the £60m store in Tinsley by Sheffield Council’s planning committee last month.

 

But Eric Pickles, secretary of state for the Department of Communities and Local Government, has the final say on the scheme and his department has now said a ‘further period’ is required to assess the plans.

 

 

http://www.sheffieldtelegraph.co.uk/news/eric-pickles-delays-final-ruling-on-sheffield-ikea-proposals-1-6737791