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Who makes Stella Artois Cidre?


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Who makes Stella Artois Cidre?

I find it odd that a company that didn't make cider before can suddenly launch a European brand. You can't suddenly get hold of millions of tons on cider apples and set up a production facility to fill supermarket shelves.

I note that the label says made in the EU, and the "50" bar code would suggest that it is from the UK, so is this a simple rebranding of an existing drink in order to jack up the prices?

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The Stella Artois brand name is nowadays owned by Anheuser Busch, comfortably the world's biggest brewer. So your suspicions that it doesn't really have anything to do with Belgium could be true; I can't find any details on that.

 

 

Well, I can find that it really is brewed in Belgium, but nothing about where the apples come from.

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Who makes Stella Artois Cidre?

I find it odd that a company that didn't make cider before can suddenly launch a European brand. You can't suddenly get hold of millions of tons on cider apples and set up a production facility to fill supermarket shelves.

I note that the label says made in the EU, and the "50" bar code would suggest that it is from the UK, so is this a simple rebranding of an existing drink in order to jack up the prices?

 

Made by Stella in Belgium according to this.

 

http://www.thepublican.com/story.asp?storycode=68954

 

Obviously before launching the brand they will have done a lot of work in setting up production / distribution

 

Apparently it's made from apple syrup rather than straight from cider apples.

 

http://www.real-cider.co.uk/stella-artois-cidre-reviews/

 

Apples are plentiful in Northern France (especially Brittany and Normandy), and parts of Belgium and Holland so they shouldn't be too hard to source.

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*shudder* apparently made from apple syrup?!.......urghhhh, it's like saying Tango is orange juice...I have tasted aforementioned Stella Cidre, and it just tastes like every other gassy, insipid bottled cider!! Magners, blah, blah, and the rest, I admit I will happily partake of such fizzy pop if offered for free but...NOTHING beats a Saxon Cider off the barrel at the Devonshire Cat...now we're talking!!! :)

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It appears that the odd one might.

 

http://www.ukcider.co.uk/wiki/index.php/Ye_Olde_Cider_Bar

 

Or maybe not.. Friday, March 26, 2010

http://www.thisisdevon.co.uk/Drinkers-mourn-end-era-Ye-Olde-Cider-Bar/story-11466815-detail/story.html

 

 

DRINKERS at one of Britain's only surviving cider bars fear Wednesday's pre-election Budget tax raid could spell its end.

 

Regulars of Ye Olde Cider Bar, in Newton Abbot, Devon – one of only four of its kind – fear Alistair Darling's "tax on the Westcountry" could mark the end of an era.

 

Duty on cider will increase by 10 per cent above inflation from midnight on Sunday.

 

But the move could be disastrous for the Cider Bar which sells only cider, perry and soft drinks. Much of its cider is brewed and sold within the building and is made from locally grown cider orchards.

 

Owner Richard Knibbs, who has run the bar for 41 years, said the Government were barking up the wrong tree. "I thought he was just going to hammer the very high strength ciders but it is right across the board," said Mr Knibbs. "We produce very specialist ciders and Mr Darling should be hammering those ciders that are only produced to get the high alcohol content." The bar, which once limited holiday-makers and women to half a pint, is a popular tourist attraction in the summer and more than 200 people can be found inside on a weekend night sampling its specialist ciders and country wines.

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