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Inappropriate advertising at family film viewing


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took my 12 yr old to see Cowboys & Aliens (which is rated as a 12A) to Vue cinema in Meadowhall & was appalled at their choice of adverts during what was supposed to be a family viewing. The adverts were all adult rated, for example 3 alcoholic products & some very violent computer games which looked like they should be rated 18. All of the film previews were for adult films for example Tinker, Tailor, Soldier, Spy & Immortals which looks quite gruesome. I thought there were rules about what advertising is appropriate to show with age rated films. I have e-mailed vue cinema & their response is that they are directed by the film's distributors as to what adverts are shown which is a pretty lame excuse. Other cinema chains seem to have a more resposible attitude & so will stick to visting the other cinemas from now on:rant:

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took my 12 yr old to see Cowboys & Aliens (which is rated as a 12A) to Vue cinema in Meadowhall & was appalled at their choice of adverts during what was supposed to be a family viewing. The adverts were all adult rated, for example 3 alcoholic products & some very violent computer games which looked like they should be rated 18. All of the film previews were for adult films for example Tinker, Tailor, Soldier, Spy & Immortals which looks quite gruesome. I thought there were rules about what advertising is appropriate to show with age rated films. I have e-mailed vue cinema & their response is that they are directed by the film's distributors as to what adverts are shown which is a pretty lame excuse. Other cinema chains seem to have a more resposible attitude & so will stick to visting the other cinemas from now on:rant:

 

how was the film? any good?

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All the films and trailers previewed were rated older BUT the trailers are to suit the age of the film. The trailers you talk about are almost identical to those shown @ Cineworld Chesterfield before Captain America.

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I wouldn't have thought Cowboys & Aliens was suitable for a 12 year old personally.

 

That's why it was rated 12A (The A meaning "Accompanied") which means 12 year olds and under can watch it but they have to be accompanied by an adult.

 

http://www.bbfc.org

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