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Inappropriate advertising at family film viewing


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took my 12 yr old to see Cowboys & Aliens (which is rated as a 12A) to Vue cinema in Meadowhall & was appalled at their choice of adverts during what was supposed to be a family viewing. The adverts were all adult rated, for example 3 alcoholic products & some very violent computer games which looked like they should be rated 18. All of the film previews were for adult films for example Tinker, Tailor, Soldier, Spy & Immortals which looks quite gruesome. I thought there were rules about what advertising is appropriate to show with age rated films. I have e-mailed vue cinema & their response is that they are directed by the film's distributors as to what adverts are shown which is a pretty lame excuse. Other cinema chains seem to have a more resposible attitude & so will stick to visting the other cinemas from now on:rant:

:huh: I've not seen Cowboys & Aliens but assume that being a cowboy film at some point the protagonist enters a saloon in which whiskey & perhaps beer are consumed?

 

Why is it ok for your child to see cowboys carousing in a saloon but not 12 rated adverts for the kinds of products the cowboys are seen enjoying in the film?

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In the space if about ten minutes on different TV channels this morning there were ads for products for feminine incontinence, feminine diarrhea, feminine constipation, menstruation, weight loss, depression and lack of sexual satisfaction

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You have different laws in the US anyway...

 

Quite. I remember watching CNN in the US just before NATO went into Kosovo.

They had some retired general describing how the destructive capabilities of missiles and bombs had "improved" since the 1st Iraq war. He was quite graphic and summed up with, "So basically we are going to kick Milosevics arse".

 

CNN bleeped "arse" out though.

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A film trailer or advertisement can be shown alongside a feature film as long as it has not been classified higher than the category given to that feature. This is still the case if the film trailer is for a feature which has received a classification higher than the film it is being shown alongside. However, as trailers have shorter bursts of action it is possible that snippets from, say, a ‘15’ rated horror film may lack intensity in a short trailer and be containable at ‘12A’. Therefore, theoretically, a trailer for a ’18′ film, if classified ‘U’, could be shown alongside a ‘U’ rated film.

 

The BBFC is not responsible for the exhibition of cinema trailers. It is the responsibility of the cinemas to ensure that age-appropriate trailers are shown during screenings.

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In the space if about ten minutes on different TV channels this morning there were ads for products for feminine incontinence, feminine diarrhea, feminine constipation, menstruation, weight loss, depression and lack of sexual satisfaction

And that was just on Nickelodeon.

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A film trailer or advertisement can be shown alongside a feature film as long as it has not been classified higher than the category given to that feature. This is still the case if the film trailer is for a feature which has received a classification higher than the film it is being shown alongside. However, as trailers have shorter bursts of action it is possible that snippets from, say, a ‘15’ rated horror film may lack intensity in a short trailer and be containable at ‘12A’. Therefore, theoretically, a trailer for a ’18′ film, if classified ‘U’, could be shown alongside a ‘U’ rated film.

 

The BBFC is not responsible for the exhibition of cinema trailers. It is the responsibility of the cinemas to ensure that age-appropriate trailers are shown during screenings.

 

No, but it is responsible for giving the classifications to trailers.

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