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Interest Free Credit. What is the point?


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Well, you've made it more clear, they could (and would) drop the cash price down to match the credit price, but wouldn't go any further.

To justify that they explained that they need to offer the same price on credit as they do for cash (no higher anyway), this is true, this is what trading standards confirmed.

In reality the store used this as an excuse, they could have dropped both priced in their transaction with you, keeping it legal, an advertisement is only an invitation to treat after-all.

I've been in agreement with you since you explained (with the exception of your example which wasn't clear). The only additional point I've been making is that they can clearly reduce the price if they wish, so long as they reduce the price for both cash and credit. There is no obligation that every customer is offered the same deal or price.

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