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Anti-sponsorship


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A though re the Olympics 2012. Its website tells us this:

 

Worldwide partners: Coca Cola, Acer, Atos Origin, GE, McDonald’s, Omega, Panasonic, Samsung, Visa

 

London 2012 Official Partners: adidas, BP, British Airways, BT, EDF Energy, Lloyds TSB, Nortel

 

London 2012 Official Supporters: Deloitte, Cadbury

 

So one way of objecting to the entire hoo-hah would be to support and patronise firms that are rivals to those: e.g. Pepsi-Cola [not Coca-Cola], Mastercard [not Visa], Shell [not BP], etc. Yes?

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I listened to a R4 programme recently which almost temps me to join this pointless boycott. The International Olympic Committee are so protective of their brand, that they were taking legal action against many schools and local groups from using the word "Olympic" in their events.

 

So, for example, schools renaming their sports days as "Olympic Sports Day" to encourage a feeling of participation were being prevented. :loopy:

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