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What adverts make you not want to buy the product?


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go compare seem to have realised how annoying their adverts are, what other adverts make you never want to buy the product, mine is crunchy nut cornflakes, can't abide the adverts will never buy the product.

 

It's clever advertising.

You are supposed to be annoyed by it....and be amused by it.

 

Go compare was the first place I looked for car insurance, simply because the advert "registered" in my memory.

 

"You're so Money Market .Com" has the same effect.

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I watch a lot of sport online through various means and by far and the worst is Cricket in India. In certain matches you can get an advert between every ball along with adverts over the PA in the ground, adverts the commentators have to mention and the annoying screen reducing ads.

The screen reducing ads are not in this country yet but it wont be long.

 

American sport is obviously littered with ads. It has been for years. Even to the point that if the game is running ahead of schedule they will fit in TV time out ad breaks.

The radio coverage is the worst though. Everything is sponsored and I mean everything.

Weather updates, injuries, kick offs, scores, half time shows, turnovers, everything without exception can be sponsored.

The TV coverage is a little better but as the game has a larger reach nationally, more nationally recognised brands advertise so you end up with the same adverts every few minutes. The current Viagra 30 second ad is at least 15 seconds of telling you that you really shouldn't take it because of the side effects.

 

Football commentary on Talksport is utterly dreadful and utterly focused on telling you about News International products or gambling odds supplied by the shows sponsor.

 

By far and the worst in my mind is BBC Radio 5.

 

Not because what they do is offensive it's the endless repetition of the words BBC Radio 5 Live. On any given day at peak times you can hear a script that goes something like this:

 

4.59 pm You are listening to BBC Radio five live on 693 or 909 am.

 

4.59.30 BBC Radio five live is also available on cable, satellite, ham radio, mobile and vibrations in your fillings effecting the auditory canal.

 

5.00pm BBC Radio five live news jingle. followed by this is the news from BBC Radio five live.

Some news happens, usually including a report from a special BBC Radio five live correspondent, a field report from somewhere in the country from a BBC Radio five live local journalist and a brief mention of a BBC Radio five live special programme that may be loosely related.

 

5.05 That was the news from BBC Radio five live.

Here is the weather from BBC Radio five live -

5.06 A trail for an upcoming show, usually involving Colin Murray shouting over the top of more talented people, a warning that puppies will be killed if you don't pay your TV license or some smug twaddle involving jodhpurs and Sunday evenings on BBC1.

 

I've not even got to BBC Radio five live travel and I've had enough.

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Any Apple product...

"Sequences shortened"

 

And "Additional hardware required"

 

Main bugbear for me with Apple ads is they verge on false advertising, practically claiming that the product has never been invented by any other company. Take the new earphone ad. They way they suggest that ALL earphones prior to theirs have been round and that their's are revolutionary in the fact that they're "ear-shaped" despite the fact that Sony have had the "Groove" range of earphones out for at least 10 years and they're "ear-shaped".

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The SCS adverts with that annoying woman who is overexcited about everything and dramatically waves her arms around. Luckily I don't need a sofa but should I i'd probably avoid there out of principle!

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And "Additional hardware required"

 

Main bugbear for me with Apple ads is they verge on false advertising, practically claiming that the product has never been invented by any other company. Take the new earphone ad. They way they suggest that ALL earphones prior to theirs have been round and that their's are revolutionary in the fact that they're "ear-shaped" despite the fact that Sony have had the "Groove" range of earphones out for at least 10 years and they're "ear-shaped".

 

Agreed,

Apple are in fact saying "Buy our new ear shaped earphones, despite the fact we have supplied you with rubbish ones for the last five years that would not stay in your ears"

sequences shortened

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Most of them.

 

There have been some brilliant adverts. - The Levi's advert (remember why they got rid of the centre rivet? :hihi:) and the advert they ran showing blasting a copper seam in an open-cast mine were spectacular, but really good adverts are few and far between.

 

I do remember one (american) advert in the early 1970s. It was for a wipe which was supposed to replace toilet paper. (A bit like a baby wipe.)

 

The advert opened with one lady asking another: 'And how are you today?'

the other answered: 'Oh, much better since I stopped using toilet paper.'

 

It became a catch-phrase on my crew and we used it whenever we could find an inappropriate time to do so.

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Another one here with the ffwd button. Ads popping up four minutes - four minutes! - into the programme make for extreme annoyance no matter what their content might be. For dramas and such like, I usually wait for the DVD, Lovefilm or Netflix.

 

It's interesting to compare the old episodes of something like Poirot or Morse, where ad breaks were flagged by mini-cliffhangers in the story. Watch one of those episodes now on ITV3 and you'll get at least two ad breaks shoe-horned in before the first of those spots (with snippets of the programmes excised to make way for even more ads!).

 

Extending the theme, Virgin Cable will never get my custom, even if the only alternative was dial-up with the speed of my 1998 Freeserve connection, thanks to the junk mail that lands on my door mat at least twice a week. They even attempt to disguise much of it as some sort of official communication, stuffing it in plain, white, windowed envelopes. Scummers.

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