truman Posted December 23, 2013 Share Posted December 23, 2013 True but not relevant to thread topic. Why spend a lot on an advertisement but fail to include the product's spoken name? But you still recognised those brands...in which case mentioning the name in the ad. seems superfluous .... advertising works. Link to comment Share on other sites More sharing options...
Jeffrey Shaw Posted December 24, 2013 Author Share Posted December 24, 2013 Someone once said that only half of advertising works; but that the problem is not knowing which half! "Brand" recognition is not the same thing as being persuaded to purchase, you know. Maybe the unspoken advertisements are just for the manufacturers' self-aggrandisement. Link to comment Share on other sites More sharing options...
medusa Posted December 24, 2013 Share Posted December 24, 2013 I read a piece somewhere which said that it takes over 20 years to build a 'brand' which is instantly recognisable, but that once you have done that then you no longer need to tell people about your brand, just about whatever special offer or new product you want to tell them about. Maybe the brands who don't say their name, just show a logo, are cashing in on that and spending their 20 seconds (or however long) focusing on the product? Link to comment Share on other sites More sharing options...
Jeffrey Shaw Posted December 24, 2013 Author Share Posted December 24, 2013 I read a piece somewhere which said that it takes over 20 years to build a 'brand' which is instantly recognisable, but that once you have done that then you no longer need to tell people about your brand, just about whatever special offer or new product you want to tell them about**. Maybe the brands who don't say their name, just show a logo, are cashing in on that and spending their 20 seconds** (or however long) focusing on the product**? **- if only (in each case!) Link to comment Share on other sites More sharing options...
francypants Posted December 24, 2013 Share Posted December 24, 2013 Slightly off topic but............ I always wonder why some firms just put a name outside but not what they actually do/manufacture. It always seems silly to me and a waste of effective advertising. Link to comment Share on other sites More sharing options...
Mecky Posted December 24, 2013 Share Posted December 24, 2013 I think the concept of subliminal and/or subtle advertising has already been explained. Does the fact that you recognised all of the advertisers who didn't mention their names, make you think, even for a moment, that advertising well known brands, even without speaking their names works? You can always ignore it Link to comment Share on other sites More sharing options...
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