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Tour de Yorkshire


iansheff

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Oddly enough we do have a local international cycle run. It is called the Eroica, but no one is interested on here because they can't watch it on telly.

 

It's the L'Eroica Britannia and it's a cycling festival, not an official race on the cycling circuit. Maybe that's why they are not interested?

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Until the visit of the tour the france it was a bigger issue when a pub was closing than who was riding a bicycle in Yorkshire.

 

THIS, in spades. God may indeed ride a pushbike and Gary Verity may indeed be His representative on earth but somehow I doubt it.

 

Harry Gration, his simpering cohorts and his ball-warmer ties may tell you that Le Grand Depart (simper simper) was the greatest thing ever to happen to Yorkshire, but that don't make it so.

Edited by Harrystottle
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It's the L'Eroica Britannia and it's a cycling festival, not an official race on the cycling circuit. Maybe that's why they are not interested?

 

Around 1500 competitors from around the world with their support. Many of them spending 3 nights in Bakewell. Massive amounts of stalls in the Show Ground selling bike parts to beer & burgers.

 

It brought in a massive amount of revenue to the region and required no imput of tax payer's money. Contrast that with the TdF which required the input of £30 million of taxpayers money for very little return.

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Sainsbury has a turnover of £300 billion per year. It declares a profit of £869 million on that turnover.

Would it be sound ecomomics to spend £30 million on advertising to increase turnover by £130 million?

 

Actually it might

If the margin on the additional £130 million is greater than the £30 million cost then it would make sense

All fixed costs would already have been covered in the previous £300 billion

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Oddly enough we do have a local international cycle run. It is called the Eroica, but no one is interested on here because they can't watch it on telly.

 

Checked out their website, this is something that could be continued and developed further, it is a lot more original and connected.

If it is about the telly why don't they show either this or the proper tour the france, even in holland, Germany, Belgium there are decent daily reports of tour the france on television even in the eighties I watched the tour on telly there.

But UK is an island and not connected unlike other EU countries it reports little about large foreign events unless they come here, it is also one of the only places left in EU where you have to pay for telly license to BBC.

Instead of making a tour the Yorkshire, local television should show daily reports of the tour the France in france, it will be a lot better and more professional than doing it here. But it hurts the English ego too much to do that.

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Checked out their website, this is something that could be continued and developed further, it is a lot more original and connected.

If it is about the telly why don't they show either this or the proper tour the france, even in holland, Germany, Belgium there are decent daily reports of tour the france on television even in the eighties I watched the tour on telly there.

But UK is an island and not connected unlike other EU countries it reports little about large foreign events unless they come here, it is also one of the only places left in EU where you have to pay for telly license to BBC.

Instead of making a tour the Yorkshire, local television should show daily reports of the tour the France in france, it will be a lot better and more professional than doing it here. But it hurts the English ego too much to do that.

 

ITV4 and Eurosport have live coverage and daily highlights of the tour, ITV1 carries live coverage of key stages. Eurosport has wall to wall coverage of the European world tour cycling season and the UK season. L'Eroica Britannia is a niche amateur cycling festival which is looks like great fun but it's a world away from the professional circuit and isn't in any way comparable to the the professional events, I'm sure the organisers wouldn't want that kind of coverage. In the wake of British riders winning the 2012 & 2013 its only natural that British cycling would seek to promote professional racing in the UK I find it bizarre that you think this is a strange idea.

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The UK isn't an island. And it is connected to the Irish Republic.

 

In a cultural sense of development UK is very isolated from northern Europe. Living in England and watching the media is like as if the rest of the world hardly, or only just a little bit exists.

BBC and most standard TV invests very little in international events unless they come to visit here for a change. Reporting of all sports in all places of the world on TV channels like the Dutch or German or Canadian version of BBC was plenty. But here we only get hours and hours of snooker and then again snooker snooker, without any proper international winter sports and other large events outside UK. (Actually we switch that off, snooker is rather dull and boring, we do have cable but you are paying TV license for hundreds of hours of that boring balls on a table sport)

 

International sports like a few hours of alpine skiing, bobsled, ice skating used to be frequent standard reporting material in EU Canada USA but there is a very different isolated style of programming here that makes significant less contact with the world around the UK. You will see it mentioned when this or that sports event happened in UK but they will not report much on developments during big Austrian or French sports that are the biggest events where only the worlds toppers are competing.

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