PeteMorris Posted June 17, 2015 Share Posted June 17, 2015 Oh god, here we go again with one of Pete's random thoughts. Watching the TV, I notice the new Ikea advert now has the voice over which says the name and pronounces it as ICK-EA. I've always referred to it as EYE-KIA In fact I'm sure some of their older adverts referred to it the same as me. Yes I know it's completely irrelevant, but how do you refer to the store? Link to comment Share on other sites More sharing options...
francypants Posted June 17, 2015 Share Posted June 17, 2015 Exactly the same as you do........ and I'll not alter the way I say it. Link to comment Share on other sites More sharing options...
honeyb35 Posted June 17, 2015 Share Posted June 17, 2015 Same as you, I just assumed the Ickea thing was Swedish or something lol. Wouldn't worry about it! Link to comment Share on other sites More sharing options...
PeteMorris Posted June 17, 2015 Author Share Posted June 17, 2015 Same as you, I just assumed the Ickea thing was Swedish or something lol. Wouldn't worry about it! Yes it is Swedish....But for years it seems I and everyone else has been pronouncing it wrong, and now it seems we're being 'educated' in its correct pronunciation, and it just irritates me. Little things tend to Link to comment Share on other sites More sharing options...
willman Posted June 17, 2015 Share Posted June 17, 2015 I've always referred to it as Eye kea, however i've dealt directly with Ikea and some of the nationalities who supply them(Lativan,Belhium,Luxembourg,Holland) for the past 15 years and they all pronounce it ICKEA Link to comment Share on other sites More sharing options...
Eater Sundae Posted June 17, 2015 Share Posted June 17, 2015 A brilliant move. With little or no effort, a company has got us talking about it. Also, with all the daft names of their products, the company's name is small beer. Link to comment Share on other sites More sharing options...
JFKvsNixon Posted June 17, 2015 Share Posted June 17, 2015 Exactly the same as you do........ and I'll not alter the way I say it. I bet you still call Beijing - Peking! Link to comment Share on other sites More sharing options...
geared Posted June 17, 2015 Share Posted June 17, 2015 It's abit late to correct us now tho, abit like Dacia trying to convince us to pronounce their name different too. Link to comment Share on other sites More sharing options...
PeteMorris Posted June 17, 2015 Author Share Posted June 17, 2015 It's abit late to correct us now tho, abit like Dacia trying to convince us to pronounce their name different too. That was my thoughts too. Link to comment Share on other sites More sharing options...
JFKvsNixon Posted June 17, 2015 Share Posted June 17, 2015 I remember when I was younger the pronunciation of Nike changed, it became Nikey. Wasn't there similar debate over the pronunciation of Adidas? Link to comment Share on other sites More sharing options...
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