PeteMorris Posted June 19, 2015 Author Share Posted June 19, 2015 Agreed and the main point of language is to be understood. Eye-kea, Ick-ea matters not as I'm sure everyone will know you mean the meatball place! What?...With all the peculiarities of pronunciation and words spelt the same, but said differently, and with totally different meanings, that there are in the English language? Link to comment Share on other sites More sharing options...
sgtkate Posted June 19, 2015 Share Posted June 19, 2015 What?...With all the peculiarities of pronunciation and words spelt the same, but said differently, and with totally different meanings, that there are in the English language? Well the main point of English is to confuse foreigners! Link to comment Share on other sites More sharing options...
PeteMorris Posted June 19, 2015 Author Share Posted June 19, 2015 Well the main point of English is to confuse foreigners! Ah...there is that...Good ploy :hihi: Link to comment Share on other sites More sharing options...
Agent Orange Posted June 19, 2015 Share Posted June 19, 2015 Oh god, here we go again with one of Pete's random thoughts. Watching the TV, I notice the new Ikea advert now has the voice over which says the name and pronounces it as ICK-EA. I've always referred to it as EYE-KIA In fact I'm sure some of their older adverts referred to it the same as me. Yes I know it's completely irrelevant, but how do you refer to the store? Maybe we have been pronouncing it incorrectly for all those blissfully ignorant years. Link to comment Share on other sites More sharing options...
PeteMorris Posted June 19, 2015 Author Share Posted June 19, 2015 Maybe we have been pronouncing it incorrectly for all those blissfully ignorant years. For me, I'll stay blissfully ignorant, even though it now appears that I, and the rest of the country (mostly) has been pronouncing it wrongly (blissfully or not) all these years. Link to comment Share on other sites More sharing options...
Hesther Posted June 19, 2015 Share Posted June 19, 2015 For me, I'll stay blissfully ignorant, even though it now appears that I, and the rest of the country (mostly) has been pronouncing it wrongly (blissfully or not) all these years. The thing is, ICK-EA are at fault here, if they are wanting us now all to suddenly start pronouncing it correctly because I distinctly remember their ads having the wrong pronunciation in them for years. Didn't they notice? Link to comment Share on other sites More sharing options...
JFKvsNixon Posted June 19, 2015 Share Posted June 19, 2015 The thing is, ICK-EA are at fault here, if they are wanting us now all to suddenly start pronouncing it correctly because I distinctly remember their ads having the wrong pronunciation in them for years. Didn't they notice? Maybe they wanted a cheep marketing gimmick so people would be talking about how to pronounce the Swedish furniture shops name? Bear in mind that Snickers sales increased after it's name was changed from Marathon. Link to comment Share on other sites More sharing options...
PeteMorris Posted June 20, 2015 Author Share Posted June 20, 2015 The thing is, ICK-EA are at fault here, if they are wanting us now all to suddenly start pronouncing it correctly because I distinctly remember their ads having the wrong pronunciation in them for years. Didn't they notice? Yes I thought in their adverts from years ago they also pronounced it wrong. I think... Ah....I was right...Remember the 'chuck out your chintz' campaign. It's clearly spoken as eye-kea several times here. https://www.youtube.com/watch?v=cpk1BVkfh3w Link to comment Share on other sites More sharing options...
willman Posted June 20, 2015 Share Posted June 20, 2015 The thing is, ICK-EA are at fault here, if they are wanting us now all to suddenly start pronouncing it correctly because I distinctly remember their ads having the wrong pronunciation in them for years. Didn't they notice? Or perhaps they thought they'd dumb it down for the Brits. My wife still pronounces Primark - Preeemark,after the first times it was discussed on clothes TV clothing shows etc. Link to comment Share on other sites More sharing options...
northernboy Posted June 20, 2015 Share Posted June 20, 2015 What?...With all the peculiarities of pronunciation and words spelt the same, but said differently, and with totally different meanings, that there are in the English language? English is complicated. It can be understood through tough thorough thought, though. ;-) Link to comment Share on other sites More sharing options...
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