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Are Ikea trying to re-educate us in the pronunciation of the name?


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Its like for years people said ah-DEE-das Rather than Adi -das. Adidas.

 

---------- Post added 21-06-2015 at 00:30 ----------

 

Adidas doesn't mean anything in German but comes from the company's original founder, Adolf Dassler. His nickname was "Adi," with the stress on the first syllable.

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