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Sheffield to be the world's first "outdoor city".


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This is simply long over due campaign to promote Sheffield's proximity to national parks, the poorly planted trees that make many of our pavements into obstacle courses and roads quickly into dirt tracks without excessively expensive maintenance aren't part of the attraction.

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It's actually a very good idea. Develop a 'new' identity with which outsiders can identify the city and one that does actually tally with what goes off here. It's actually an acknowledgement that we could perhaps appeal to people (tourists!) that are "not from round here".

 

Sheffield's image throughout the UK and further afield is pretty dreadful and based on the Full Monty and Kes.

 

However, this does have the whiff of being the result of one of the councils many many brainstorming sessions so I remain sceptical as to whether then have they have the ability or inclination to pursue the idea and bring it to fruition.

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Why can't they do something to make Sheffield better instead of coming up with meaningless buzzwords?

 

They get paid to come up with meaningless buzzwords. It is the job of every council to protect the jobs of people who do this vital work, or else it would it all end in cost savings, budget reductions and fewer meaningless buzzwords.

 

Sheffield is a leader in this field, check out The Greenest City In Europe, The Safest City In The UK, The City Of Sport, The Number One Choice For Students, The UK's Advanced Manufacuring Centre, The World Snooker Capital, and The Biggest City With The Worst City Centre.

 

The Outdoor City will see Sheffield stake its claim as the UK's Leading Centre For Putting A Badge On What People Have Been Doing For Years Without Any Need For A Meaningless Buzzword.

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