Car Boot Posted November 22, 2017 Share Posted November 22, 2017 (edited) The 'Paperchase' stationery retailer has publicly admitted that it was wrong to use a national newspaper promotion to try and improve its sales. Competition from its main rival, 'Card Factory', has seen sales fall and the promotion in the 'Daily Mail' newspaper last weekend has attracted condemnation and criticism. This has led to 'Paperchase' admitting on Twitter that it was 'wrong' to use this form of promotion and has promised never to do it again. Is it acceptable for a retailer to promote itself in a national newspaper by offering free wrapping paper? Should the readers of this national newspaper feel offended by the public opinion of 'Paperchase' which basically states that their newspaper of choice is politically unacceptable? Edited November 23, 2017 by Car Boot Link to comment Share on other sites More sharing options...
melthebell Posted November 22, 2017 Share Posted November 22, 2017 Its got nothing to do with their promotion as such, they just caved in to the anti Daily Mail anger very easily, thats it not really a story as such, lots of freebies are given away in the papers, especially the sun Link to comment Share on other sites More sharing options...
geared Posted November 23, 2017 Share Posted November 23, 2017 There's a pressure group going around hounding companies who advertise through the Daily Mail. Link to comment Share on other sites More sharing options...
Cyclone Posted November 23, 2017 Share Posted November 23, 2017 There's a pressure group going around hounding companies who advertise through the Daily Mail. The "pressure group" of decent people who hate the lied filled rag. If those happen to be people who might shop at Paperchase then they're entirely justified in expressing their opinion to paperchase and advising it that they won't support shops (by shopping at them) if they advertise in that paper. It's then up to the retailer whether it wants to alienate some customers whilst advertising to others isn't it. They've decided that no, they'd rather not alienate existing customers. There are plenty of other papers to advertise in, which will be less likely to cause a backlash amongst its existing customer base. Link to comment Share on other sites More sharing options...
alchresearch Posted November 23, 2017 Share Posted November 23, 2017 From The Scum, who can't even spell stationery: https://www.thesun.co.uk/news/4979270/paperchase-press-freedom-row/ PAPERCHASTEN Stationary chain Paperchase’s apology for advertising in Daily Mail has been branded an attack on press freedom Link to comment Share on other sites More sharing options...
Lurgh Mor Posted November 23, 2017 Share Posted November 23, 2017 From The Scum, who can't even spell stationery: https://www.thesun.co.uk/news/4979270/paperchase-press-freedom-row/ To be fair, it's going nowhere. Link to comment Share on other sites More sharing options...
ENG601PM Posted November 23, 2017 Share Posted November 23, 2017 The "pressure group" of decent people who hate the lied filled rag. If those happen to be people who might shop at Paperchase then they're entirely justified in expressing their opinion to paperchase and advising it that they won't support shops (by shopping at them) if they advertise in that paper. It's then up to the retailer whether it wants to alienate some customers whilst advertising to others isn't it. They've decided that no, they'd rather not alienate existing customers. There are plenty of other papers to advertise in, which will be less likely to cause a backlash amongst its existing customer base. Let's have some facts about how people feel about the "lied[sic] filled rag", like its circulation compared to the other main UK newspapers. The Sun 1,666,715 Daily Mail 1,511,357 Metro 1,476,956 Evening Standard 887,253 Daily Mirror 724,888 Daily Telegraph 472,258 The Times 451,261 Daily Star 443,452 Daily Express 392,526 i 266,768 Financial Times 188,924 The Guardian 156,756 Daily Record 155,772 City A.M. 90,319 The Independent 55,193 The New Day 40,000 The New European 20,000 Oh dear, most people in the UK seem to think differently to you. The Guardian is really on its arse, even the completely mad i does better. As for The New European, well! If an advertisement in the Daily Mail gets somebody that agitated they really do need to take a long hard look at their mental health. Link to comment Share on other sites More sharing options...
gamezone07 Posted November 23, 2017 Share Posted November 23, 2017 I am not happy with the way this pressure group operates, the DM, etc is appalling, but is this the way to go? One day it could be a growing left media(yes i know) who could be subject to this approach, and of course in the U.S it was advertisers themselves who frequently dictated output, less now with the streaming services. it also just doesn't sit right. Link to comment Share on other sites More sharing options...
melthebell Posted November 23, 2017 Share Posted November 23, 2017 Let's have some facts about how people feel about the "lied[sic] filled rag", like its circulation compared to the other main UK newspapers. The Sun 1,666,715 Daily Mail 1,511,357 Metro 1,476,956 Evening Standard 887,253 Daily Mirror 724,888 Daily Telegraph 472,258 The Times 451,261 Daily Star 443,452 Daily Express 392,526 i 266,768 Financial Times 188,924 The Guardian 156,756 Daily Record 155,772 City A.M. 90,319 The Independent 55,193 The New Day 40,000 The New European 20,000 Oh dear, most people in the UK seem to think differently to you. The Guardian is really on its arse, even the completely mad i does better. As for The New European, well! If an advertisement in the Daily Mail gets somebody that agitated they really do need to take a long hard look at their mental health. just shows like brexit theres a hell of a lot of IDIOTS out there that suck up right wing feeling. Link to comment Share on other sites More sharing options...
gamezone07 Posted November 23, 2017 Share Posted November 23, 2017 (edited) Let's have some facts about how people feel about the "lied[sic] filled rag", like its circulation compared to the other main UK newspapers. The Sun 1,666,715 Daily Mail 1,511,357 Metro 1,476,956 Evening Standard 887,253 Daily Mirror 724,888 Daily Telegraph 472,258 The Times 451,261 Daily Star 443,452 Daily Express 392,526 i 266,768 Financial Times 188,924 The Guardian 156,756 Daily Record 155,772 City A.M. 90,319 The Independent 55,193 The New Day 40,000 The New European 20,000 Oh dear, most people in the UK seem to think differently to you. The Guardian is really on its arse, even the completely mad i does better. As for The New European, well! If an advertisement in the Daily Mail gets somebody that agitated they really do need to take a long hard look at their mental health. The Guardian has truly massive online readership though, and healthy membership who support it. lots of the other paper have their numbers boosted as giveaways. Edited November 23, 2017 by gamezone07 Link to comment Share on other sites More sharing options...
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