Tesco's new weapon against it's war with Aldi and Lidl

[melthebell]

Same reason that some people still shop in Tesco and don't go to Lidl or Aldi?

yeah but technically it will still be "tesco" under the hood, they wont be going to a different brand properly.

[ECCOnoob]

yeah but technically it will still be "tesco" under the hood, they wont be going to a different brand properly.

 

What do you mean "properly". This happens all the time with companies and people choose to pay for what they choose is right for them. Often it is more than just core product. Its more about convenience, choice, quality, service, style, ingredients.

 

I concede that a "brand" in reality means nothing when you take a little look beneath the surface to note who owns what. I think a lot of people would be very very surprised.

 

People who choose to stay in Ibis Budget hotels over a Mercure Hotel are actually giving money to the same "company".

 

People who choose to eat in cheap and cheerful Toby Carvery whilst others splash out and go to a Miller and Carter steakhouse but they are still giving money to the same organisation.

 

Trendies buy bottles of Vitamin Water because they dont like to think what goes into all those sugar filled cola drinks, but whoops wouldn't you know it, its all the same company - as is, by the way, kia-ora and Roses cordial.

 

As for Nestle well.... there are just too many to list.

Edited September 17, 2018 by ECCOnoob